ADNOC unveils new unified brand

The Abu Dhabi National Oil Company or ADNOC launched over the weekend its new unified brand, bringing together its subsidiary companies under one common identity that will highlight the scale of its business, the size of its contribution to the UAE’s economy and its positive impact on the nation’s socio-economic development. The unveiling of ADNOC’s unified brand strengthens ADNOC’s focus on the future, and will help create a more integrated, dynamic and progressive corporate culture, with a centralised governance model, while maintaining the operational autonomy of each company. The launch of the new unified brand was held at ADNOC’s headquarters in Abu Dhabi, UAE, and was attended by more 3,000 employees from across the organisation and broadcast live to all employees in ADNOC’s subsidiaries last Sunday. “We are confident that bringing the Group together, under one brand, will significantly enhance the visibility and positioning of ADNOC at a local, regional and international level,” said H.E. Dr Sultan Ahmed Al Jaber, UAE Minister of State and ADNOC Group CEO. The introduction of the revitalised brand is the latest step in ADNOC’s 2030 smart growth strategy, which is maximising value and increasing profitability, as it delivers a more profitable upstream business, a more valuable and diversified downstream business and a more sustainable and economic gas supply. ADNOC is considering the sale of a stake to the public in Adnoc Distribution as part of its new corporate strategy to more actively manage its portfolio of assets. ADNOC also recently unveiled a new partnership and co-investment approach that builds on its flexible operating model and its 2030 strategy. It will enable ADNOC to unlock and maximise significant value from across the Group, ensure competitiveness, drive business and revenue growth, enhance performance, and secure greater access for its products in key growth markets. Among those attending the launch last Sunday were H.E. Suhail Mohammed Bin Farj Al Mazroui, Minister of Energy, H.E. Noura Bint Mohammed Al Kaabi, Minister of State for Federal National Affairs, H.E. Maitha Al Shamsi, Minister of State, Sheikh Mohammed bin Sultan bin Khalifa Al Nahyan, H.E. Jasim Mohammed Alzaabi, Chairman of the Abu Dhabi Executive Council, members of the Executive Council, H.E. Abdulla Naser Al Suwaidi, former ADNOC CEO and Supreme Petroleum Council member, H.E. Mohamed Thani Murshed Al Rumaithi, Chairman of Abu Dhabi Chamber, local dignitaries, ADNOC business partners, and former members of the company’s management team.