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Ali & Sons renew partnership agreement with EMA Lubricants

Ali & Sons renew partnership agreement with EMA Lubricants
Photo courtesy of Ali & Sons

Ali & Sons, exclusive agents of Porsche, Volkswagen and Audi vehicles in Abu Dhabi, and EMA Lubricants, a joint venture between ExxonMobil and Gibca group in the United Arab Emirates (UAE), have announced the renewal of their agreement.

“The partnership has helped us deliver unmatched performance and protection to our customers’ vehicles using Mobil’s cutting-edge automotive technology,” said Ahmed Al Dhaheri, Ali and Sons Holding chairman.

“The common objective shared between the two partners is the commitment to exceed customer satisfaction, rather than merely meeting minimum requirements. Ali and Sons have a state-of-the-art infrastructure backed by a skilled and experienced team that is well positioned to fulfill very demanding expectations and stringent quality specifications,” he added.

Mobil 1 and Porsche share a joint history for almost two decades, spanning four generations of Porsche 911. The result:  more than one million cars in total are filled with Mobil 1. This partnership which has grown in leaps and bounds, has now evolved into a long-term global alliance, with engineers from ExxonMobil contributing their specialist knowledge of cutting-edge lubrication technology.

Sharing their enthusiasm and confidence on their renewed alliance with Ali & Sons, Philippe DUPIN, general manager, EMA Lubricants Company Ltd., said, “We are delighted to extend our partnership with Ali & Sons. All Porsche engines are already factory-filled with the Mobil 1. That way, this agreement is a natural extension of the relationship. Our products cover a broad spectrum of automotive and industrial applications. We consistently strive to deliver high-performance lubrication solutions which provide improved energy efficiency, enhanced equipment life, and productivity benefits.”

Mobil and Mobil 1 are registered trademarks of Exxon Mobil Corporation or one of its subsidiaries.