Anand Group and Liqui Moly announce collaboration in India’s aftermarket
India’s Anand Group and Germany’s Liqui Moly and have entered into a collaboration for the sale and distribution of automotive car care, additives, lubricants and service products.
Ansysco, which is part of the Anand Group, will be the exclusive channel partner and licensee for the complete range of automotive car care, additive and lubricants products of Liqui Moly in India. The alliance will enhance Liqui Moly’s presence in India through Anand’s distribution network and local market knowledge.
The focus of the partnership will mainly be on high-performance lubricants for premium cars and high-end motorcyles, high quality engine oil and additives for petrol and diesel vehicles and a wide variety of premium quality car care products.
Anand Group, a leading automotive components supplier, has a significant presence in the OE (original equipment) segment. The group has 18 distribution centres and employs approximately 250 sales people.