Gulf Oil Middle East Ltd (GOMEL) announced a strategic partnership with Al Naboodah Group Enterprises (ANGE) to sell Gulf Oil’s entire range of automotive and industrial lubricants in the United Arab Emirates (UAE).
The deal encompasses Gulf Oil’s product range for both the B2B and B2C market segments, said Satyabrata Das, CEO of Gulf Oil Middle East.
“This partnership is expected to provide greater benefits to our customers, through the unique combination of value addition by both the companies,” he said. “Gulf Oil Middle East has earned a reputation for high-quality products and services, and ANGE is known for delivery of world-class services and products exceeding the expectations of its clients. The agreement will enable Gulf Oil to increase its market share in the UAE and help to further consolidate in the regional market.”
“This agreement will strengthen the distribution network and improve the visibility of Gulf brand in the UAE. Our products are manufactured and tested to meet stringent international quality standards. We will continue to look for new ways to innovate and enhance our product range and ensure maximum consumer satisfaction.”
“As a regional leader in a diverse range of trading and industrial sectors, ANGE is proud to be associated with some of the biggest names in the world. We partner with Gulf Oil to continue their long-term growth and strong market presence in the UAE,” said Ajit Kumar, COO of Commercial, ANGE.
“This year marks our 60th anniversary of legacy building in the UAE, contributing to developing the country’s physical and socio-economic landscape and keeping diversification, innovation and sustainability at the forefront of everything we do.”