BP Castrol and Continental Tyre combine loyalty program in Malaysia

Continental Tyre (PJ) Malaysia Sdn Bhd has signed a memorandum of understanding (MoU) with BP Castrol Lubricants (Malaysia) Sdn Bhd to offer a combined trade loyalty program, where they can enjoy various deals, incentives, redemptions and rewards.

Under the collaboration, Continental Tyre and BP Castrol Lubricants will also explore joint initiatives by leveraging each other’s extensive dealer network, offerings, and expertise.

Both brands are also working towards a partnership to see jointly branded outlets nationwide with plans to grow and expand.

Continental is one of the largest tyre and automotive technology suppliers in the world, based in Hanover, Germany. To date, Continental Tyre Malaysia has more than 2,500 employees with two huge tyre manufacturing factories. The factories are supplying tyres for various countries in Asia-Pacific including Japan, Hong Kong, Taiwan, Brunei, Indonesia, Thailand, Australia, and South Korea.

“There is a steady demand for both brands and our products in the market amongst the premium vehicle owners, and we saw a great opportunity for us to come together to consolidate our offerings to serve our customers better. We believe that with both brand’s long-standing service and excellence in the market, we will continue to be the preferred brands in automotive maintenance,” said Andrea Somorova, managing director of Continental Tyre Malaysia. 

“This partnership is a testament to both brand’s commitment to safety and customer satisfaction as together we join forces to further build our brand presence in Malaysia. Through our combined expertise that supports new opportunities, we will continue to lead and innovate in securing global market leadership when it comes to service and maintenance,” said Gan Wee Kiong, Market Sales director of Castrol Malaysia and Singapore.