BRB rebrands as a subsidiary of PETRONAS Chemicals
To reflect its strategic orientation and new status as a subsidiary of PETRONAS Chemicals Group Berhad (PCG), BRB International, a manufacturer of lube oil additives, silicones and other specialty chemicals, revealed its new brand identity, which includes a revised logo. PETRONAS Chemicals Group completed the acquisition of BRB International in September 2019.
The acquisition of BRB International has expanded PETRONAS Chemicals Group’s portfolio product range beyond its traditional oil and gas portfolio. The move represents a fast-forward in terms of value and diversification in support of the group’s growth strategy.
Lube oil additives, BRB’s core competency, play a key role in enhancing the sustainability and efficiency of machinery and vehicles operating under different conditions and even at extreme temperatures. Its specialised silicones give personal care products unique properties that appeal to consumers.
BRB’s unique contribution
The Netherlands-based company is a valuable asset for a number of reasons, according to PETRONAS Chemicals Group. Since its beginning as a small business in 1981, BRB has grown to become an international corporation with more than 300 employees across 11 locations. Its impressive track record is based on a clear strategy of delivering tomorrow’s solutions today, enabling customers to leapfrog to new technologies and gain a competitive edge.
In contrast to many international operating companies, BRB has traditionally focused on small-to-medium-sized enterprises (SMEs) and not just global players. Sustainability is another key component of BRB’s strategy. It has made a commitment to operate with zero carbon emissions by 2050 which is also in line with PETRONAS’ aspiration to achieve net zero carbon emissions by 2050. PETRONAS, the parent of PETRONAS Chemicals Group, is Malaysia’s national oil and gas company.
BRB’s approach is in line with the PETRONAS statement of purpose, the company said. “We not only respond to current needs and wishes, but actually anticipate future demands and develop solutions, customers don’t even know of yet. We call this fast-forward approach, ‘BRB – passionate for progress,’” says BRB CEO Ralph Pinckaers.
“Although becoming a subsidiary of PCG changes nothing about our independent operations and customer relationships, I’m happy to say that our thinking is fully aligned to the PETRONAS’ statement of purpose, ‘A progressive energy and solutions partner enriching lives for a sustainable future,’” Pinckaers says.