Brenntag AG, the global market leader in chemical and ingredients distribution based in Essen, Germany, is introducing a new operating model. As of January 2021, the company will be steered in two global divisions with strong focus on customer and supplier needs and derived from this, a distinct market approach: Brenntag Essentials and Brenntag Specialties. The new operating model is a core element of the company’s transformation program called “Project Brenntag” that aims to set the base for sustainable organic earnings growth in a rapidly changing global market environment.
With the two new divisions the company will better leverage on its strengths while sharpening its profile towards relevant industry segments.
“We are in a leading position globally and have a resilient business model. However, the requirements of our business partners and industry change. By setting up two global champions with a differentiated steering approach and addressing the diverse markets needs and expectations, we develop our company to lead our industry as preferred partner for customers and suppliers,” said Christian Kohlpaintner, chief executive officer of Brenntag Group.
Brenntag Essentials will market a broad portfolio of process chemicals across a wide range of industries and applications. The division will leverage scale with flexible and cost-efficient delivery at competitive prices and a highly efficient business process backend. Brenntag Essentials builds on its global reach and comprehensive product portfolio and continues to follow geographic and regional logic.
“Brenntag Essentials will be the agile, lean, and efficient distribution partner of customers and suppliers in local geographies in a broad range of industries. It stands for superior customer proximity and local market know-how”, said Steven Terwindt, member of the Management Board of Brenntag Group and future COO Brenntag Essentials.
Brenntag Specialties will focus on ingredients and value-added services that are directly used in the production of the customers’ end-products. The division will focus on selected industries: Nutrition, Pharma, Personal Care / HI&I (Home, Industrial & Institutional), Material Science (Coatings & Constructions, Polymers, Rubber), Water Treatment and Lubricants.
These focus industries are large globally relevant industries with significant solutions potential and characterised by high regulatory requirements.
“The division will more consequently leverage the full potential of our product and ingredients portfolio, which is the broadest in the market, and our unique technical and application expertise. Thus, we will capture untapped opportunities together with our business partners,” said Henri Nejade, member of the Management Board of Brenntag Group.
Both Brenntag divisions will equally contribute to strengthening and expanding Brenntag’s global market leading position in specialties and full-line chemical distribution. Their differentiated market approach is backed by a globally consistent and advanced customer segmentation and a customized sales organisation designed to reinforce Brenntag’s leadership in sales and customer service in the chemical distribution industry.
New Management Board responsibilities
In accordance with the new operating model, roles and responsibilities in the Management Board of Brenntag AG will partly change as of January 1, 2021. Besides CEO (Christian Kohlpaintner) and CFO (Georg Müller), the roles of two chief operating officers (COO) are introduced. Steven Terwindt will take over the responsibility for Brenntag Essentials as COO, Henri Nejade will lead Brenntag Specialties as COO.
Furthermore, Brenntag will introduce the role of a chief transformation officer (CTO) who has yet to be appointed. The CTO will be amongst others responsible for the overall transformation process, drive functional excellence and the digital transformation of Brenntag. The CTO will complete the future five-member Management Board.
In addition, Brenntag has already appointed the new Level-1 Leadership Team members, who will drive the implementation and execution of the new operating model.