Growing Demand for Graphic Art to Boost the Ink Solvent Market | Technavio

October 23, 2017

LONDON–(BUSINESS WIRE)–#InkSolvent–Technavio’s latest market research report on the global
ink solvent market provides an analysis of the most important
trends expected to impact the market outlook from 2017-2021. Technavio
defines an emerging trend as a factor that has the potential to
significantly impact the market and contribute to its growth or decline.

The growth of the global ink solvent market can be attributed to various
factors such as the high demand for ink solvents from various
applications such as flexible packaging, corrugated cardboard, folding
cartons, and publishing.

According to Hitesh Bhatia, a lead analyst at Technavio for specialty
chemicals research, “The growing consumption of foods and
beverages, electronics, and consumer goods have driven the demand for
packaging products. The growing packaging industry is expected to drive
the ink solvent market as it used in the formulation of printing inks.
The growing online trade and sales are also expected to augment the
market for ink solvent during the forecast period.

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The top three emerging market trends driving the global ink solvent
market according to Technavio research analysts are:

Growing demand for bio-degradable solvents
Increase in R&D activities
Growing demand for graphic art

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Growing demand for bio-degradable solvents

The use of eco-friendly inks and new printing technologies is on the
rise as the packaging market continues to drive for sustainable
products. The governments of various countries such as the UK, Germany,
France, and the US have adopted stringent regulation and policies which
specifically address the composition of the inks.

For instance, the company Zanasi introduced 511 BIO inks, the new
biodegradable inks for industrial inkjet printers. It is being produced
with 100% vegetal derived solvents, and it does not contain any volatile
organic compounds (VOCs). The base solvent is made of ethyl lactate,
made from maize and soy extracts. The growing demand for sustainability
is expected to drive the demand for ink solvents during the forecast
period.

Increase in R&D activities

Major flexographic printing ink players have increased their R&D
spending to reduce the manufacturing cost of ink solvent and to provide
products with enhanced properties and use. These players depend on R&D
for innovations and developments, which would, in turn, help them
maintain their competitive edge and market share.

“Many innovations and product developments are taking place in the
ink solvent market. For instance, continuous scaled manufacturing is one
of the new 3D printing processes that print continuous fiber with the UV
thermoset resin. The growing demand for green flexographic printing inks
is also expected to augment the ink solvent market during the forecast
period,” says Hitesh.

Growing demand for graphic art

Design and image are becoming increasingly important in the packaging
and publishing industry. The new products must stand out to face the
competition. Printing inks are widely used to produce brilliant
eye-catching designs on packaging, labels, and other items of printed
material. These vibrant, clean, and striking effects help to increase
the perceived value of the product.

The growing demand for graphic arts for marketing and promotion of
company products is expected to foster the demand for ink solvent as it
used in the formulation of graphic arts. Companies such as Nike and
Amazon are adopting such pop out art for marketing and promotions. This
is also expected to foster the growth of the global ink
solvent market.

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