Hallstar’s New Photostabilizer, AvoBrite®, Solves Customers’ Regulatory Challenges While Delivering Outstanding Photoprotection
CHICAGO–(BUSINESS WIRE)–#AvoBrite–Building on two decades of photoprotection technology, Hallstar recently
launched its latest innovation, AvoBrite®.
The debut of this China-compliant photostabilizer in the formulation of
VProve’s “Daily Perfect Sun Essence” from Korean manufacturer Cosmax is
the capstone of an intensive development effort.
“Hallstar has earned a reputation for market expertise and formulation
know-how, and AvoBrite® is a great example of how we
collaborate with customers to address their needs,” says Beauty &
Personal Care Market Development Manager Dennis Zlotnik.
In today’s dynamic photoprotection industry, formulators need products
that have a pleasant sensoriality, but they’re also facing increasing
regulatory requirements around the globe. Before investing in any
photoprotection innovation, a multinational company wants assurance that
the ingredient will be compliant in its largest markets.
Both China and Korea require that new sun care products include PA++++
level of protection from UVA rays. But Hallstar recognized that the
most popular UVA filter, Avobenzone, requires a stabilizer to remain
effective. The challenge was to enable Avobenzone while maintaining
pleasing aesthetics and formulation flexibility. With the addition of
AvoBrite®, VProve’s new sun care product can be applied daily
to guard skin against the environmental effects of modern-day city life.
Hallstar’s global R&D team collaborated closely on the photostabilizer
that would become AvoBrite®. “We began the development
process at our lab in Chicago and collaborated closely with our center-of-excellence
in Suzhou, China, which enabled us to meet a very tight deadline,”
explains Felicia Parks, Ph.D., Technical Director for Beauty & Personal
Care. “We were also greatly helped by conducting in vivo trials for
AvoBrite® in Korea, and iterating extensively with our
largest channel partner in that region.”
Zlotnik sees Hallstar, with its global R&D team, its understanding of
Asia’s regulatory hurdles, and its efficient size, as the perfect
collaborator to have designed this new technology. “Any good sales rep
will say they can solve their clients’ problems, but I’m not sure if a
larger company would have been interested in working with a contract
manufacturer on a product like AvoBrite®. Developing the innovation that
our clients require is what Hallstar does best.”
Learn more about AvoBrite® and Hallstar’s other innovative
chemistry at in-cos Asia in Bangkok starting October 31. Hallstar will
be exhibiting with our regional distributors Forecus (Booth G30) and PC
Intertrade (Booth N11).
Visit www.hallstar.com
for more information.
Contacts
Hallstar
Marie Paro
[email protected]
312-554-7470