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Leveraging Market Segmentation to Identify and Reach Out to Promising Target Segments | Infiniti Research

LONDON–(BUSINESS WIRE)–#CompetitiveIntelligence–Infiniti Research, a global competitive intelligence solutions provider,
has just released their new market
segmentation study on the chemical fertilizer industry
. A prominent
chemical fertilizers supplier wanted to modify their offerings to bridge
the demand-supply gap and generate better ROI.

According to the market segmentation experts at Infiniti,
“Market segmentation solution helps firms understand their target
audience and competently sell their product offerings to meet the target

The chemical fertilizers industry is witnessing promising growth due to
the increasing demand for food production. With the exponential rise in
global population, companies are emphasizing on the use of effective and
low-cost fertilizers for agricultural production. Also, the mounting
emphasis towards the use of plant-based foods as a dietary supplement is
convincing organizations to re-align their products offered and meet the
wants of the target audience.

a free brochure
to see how Infiniti Research’s solutions can
help you.

The solution offered by Infiniti helped the client allot their resources
effectively to meet the business requirements. The client was able to
better comprehend the priorities, needs, and common interests of the
customers and effectively position their products to meet the end-users’

This market segmentation solution provided
benefits that helped the client to:

  • Classify the market based on needs, demographics, and user’s
  • Devise a suitable marketing strategy to position their products
  • To read more, request
    a free proposal

This market segmentation solution provided
predictive insights on:

  • Satisfying the requirements of the specific target market
  • Sending targeted marketing campaigns to achieve higher acquisition
  • To read more, request
    a free proposal

View the complete market segmentation study here:

About Infiniti Research

Established in 2003, Infiniti Research is a leading market intelligence
company providing smart solutions to address your business challenges.
Infiniti Research studies markets in more than 100 countries to help
analyze competitive activity, see beyond market disruptions, and develop
intelligent business strategies.

With 15+ years of experience and offices across three continents,
Infiniti Research has been instrumental in providing a complete range of
competitive intelligence, strategy, and research services for over 550
companies across the globe.


Infiniti Research
Anirban Choudhury
Marketing Consultant
+1 844 778 0600
UK: +44 203 893 3400
[email protected]