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Market Segmentation Strategy for the Power Market: Tips to Understand Ongoing Market Transformations | Infiniti Research

LONDON–(BUSINESS WIRE)–#CompetitiveIntelligence–Infiniti Research, a global market and customer intelligence solutions
provider, has announced the completion of their new market
segmentation study on the power industry
. A leading power
distribution company wanted to identify and target the right market
segment in order to maximize customer retention, brand recall, brand
equity, communications, and competitiveness.

According to the experts at Infiniti,
“Despite the encouraging growth trajectory of the global power
market, several power companies have not been able to induce and sustain
the required capacity addition to match the ever-growing demand.”

for a Proposal
to see how Infiniti Research’s solutions can
help you.

For the global power sector to evolve in the future, there is no single
vision that exists but one truth is clear – the industry sits on the
verge of drastic change in the days to come. It will be interesting to
see how power companies respond to changing market dynamics. They way
they respond will depend on where they operate, their regulatory
environment, the structure of their portfolio of assets, evolving
customer demands, their economic maturity, and the level of technology
adoption they require in the changing scenario.

The market segmentation strategy presented by Infiniti helped the client
to gain insights into the global power industry’s landscape. Also, it
helped the client to identify new and profitable market segments for
products and service offerings.

This market segmentation solution provided
benefits that helped the client to:

  • Gain detailed insights into the power market
  • Optimize their customer acquisition and retention strategies
  • To know more about our market segmentation solution, ask
    an analyst

This market segmentation solution provided
predictive insights on:

  • Helping the power company to understand market segments for better
    service and product offerings
  • Developing new strategies to enhance customer retention
  • To read more about the scope of our engagement, request
    a proposal

View the complete market segmentation study here:

About Infiniti Research

Established in 2003, Infiniti Research is a leading market intelligence
company providing smart solutions to address your business challenges.
Infiniti Research studies markets in more than 100 countries to help
analyze competitive activity, see beyond market disruptions, and develop
intelligent business strategies.

With 15+ years of experience and offices across three continents,
Infiniti Research has been instrumental in providing a complete range of
competitive intelligence, strategy, and research services for over 550
companies across the globe.


Infiniti Research
Anirban Choudhury
Marketing Consultant
+1 844 778 0600
UK: +44 203 893 3400
[email protected]