PEI-Genesis Expands into Israel’s Fast-Moving High Tech Sector: Company’s Engineered Solutions for Military & Industrial Applications Provide New Opportunities

PHILADELPHIA–(BUSINESS WIRE)–#Israel—PEI-Genesis,
one of the world’s fastest assemblers of precision connector and cable
assemblies, is opening a sales office in Tel Aviv, Israel, it was
announced today. The office opens on June 19.

With Israel ranked fifth among the most innovative countries in the
Bloomberg Innovation Index, expanding into this high growth area
provides new opportunities for both PEI-Genesis and Israel’s “Silicon
Valley,” the area in and around Tel Aviv where so many of the country’s
high-tech industries are concentrated.

“Israel ranks thirteenth in the world in scientific activity,” said
Steven Fisher, PEI-Genesis CEO. “It also has one of the highest per
capita rates of patents filed, which indicates clearly that innovation
is at the forefront. Our work with companies from design to delivery,
and with our vast inventory and ability to customize quickly, it made
perfect sense for PEI-Genesis to have a presence in this expanding
market.”

The company plans to focus its sales efforts on all market sectors and
on start-up tech companies, fostering relationships so that it will be
known as a valued, strategic partner moving forward.

Simcha Frimer has been named Country Manager for PEI-Genesis in Israel.
Before joining PEI-Genesis, Frimer spent 21 years at Nisko, one of
Israel’s largest distributors of electronic components. At Nisko, Frimer
served as COO and since 2006, as Acting General Manager.

“Many of Israel’s most innovative companies are focused on the
industrial, military, aviation, energy, and rail and mass transit
sectors, a perfect fit for the segments well served by PEI-Genesis,”
said Frimer. “The company is known as one that responds quickly and has
the ability to deliver customized interconnect solutions in any
quantity. Israel is the right place for PEI-Genesis.”

Frimer, who has a Master’s degree in Industrial Engineering, will be
joined by four others in the Tel Aviv office, all of whom have
experience in distribution and electronic components.

“There are so many new companies we want to get to know and we believe
strongly we can bring as much value to them as they can bring to us,”
said Fisher.

This office opening follows PEI-Genesis’s ongoing strategic expansion.
In the spring of 2015, the company expanded into Zhuhai, China.

About PEI-Genesis

PEI-Genesis is one of the world’s fastest assemblers of precision
connectors and cable assemblies. From the largest connector component
inventory in the world, they develop engineered solutions that support
the military, industrial, medical, aerospace, transportation, and energy
sectors worldwide. Headquartered in Philadelphia, PA, PEI-Genesis has
production facilities in South Bend, IN; Chandler, AZ; Nogales, MX;
Southampton, UK; and Zhuhai, China as well as sales offices throughout
the Americas, Europe and Asia. More information may be found at www.peigenesis.com.

Contacts

PEI-Genesis
Kathleen Herron, 215-737-1147
[email protected]