November 29, 2020

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Self-Adhesive Label Industry Announces Consortium to Promote Global Recycling: “CELAB: Toward a Circular Economy for Labels”

WASHINGTON--(BUSINESS WIRE)--#circulareconomy--With a shared goal of creating a sustainable self-adhesive labeling industry, more than 30 companies from around the world today announced the creation of a new Consortium, CELAB: Toward a Circular Economy for Labels. CELAB (Circular Economy for Labels) is an industry initiative, founded by companies in the self-adhesive label industry to create greater circularity for its products by enhancing and promoting matrix and release liner recycling around the world. Comprising many of the self-adhesive label industry’s largest companies, CELAB will operate as a coalition, empowered to reach across the entire value chain to promote a circular economy for self-adhesive label materials. CELAB is designed to facilitate collaboration at a global level and encourage the universal adoption of best practices while fostering regionally appropriate initiatives and cooperation. “The moment has arrived to create a globally focused platform for recycling solutions,” said Paul Nathanson, a Senior Principal at Bracewell LLP and spokesperson for CELAB. “Brands are eager to communicate their commitment to sustainability in response to consumer demands to reduce their carbon footprint. With increased recycling capability gradually emerging from suppliers, producers, waste management, chemical recyclers and others, we see a tremendous opportunity to facilitate collaboration with partners up and down our industry’s value chain.” Due to the wide variance in production processes and recycling capability in different markets, CELAB’s structure includes a Global Steering Committee and regional Branches. The Global Steering Committee sets priorities for the consortium. The regional Branches create work streams on various aspects of matrix and release liner recycling, including analyzing technical issues, promoting the use and creation of recycling networks and solutions, interacting with government regulators, and educating the industry and public. There are currently two regional Branches—one in Europe and one in North America — with plans to form additional regional Branches in the future. Matrix and liner accessibility will be measured in cost difference to landfill, a metric to be established by working teams in each region. “CELAB is technology- and solution-neutral in order to ensure that the most viable solutions that contribute to sustainability are developed and promoted for matrix and release liner recycling,” said Nathanson. “The Steering Committee is designed to serve as a ‘clearinghouse’ for best practices and solutions developed by the regional Branches and to be promoted globally.” Membership is open to all companies in the self-adhesive label supply chain who commit to CELAB’s objectives and are willing to help support its work. For additional information on CELAB and its activities, visit www.celabglobal.org. A list of Global, Europe and North America CELAB members can be found on the website and is attached to this press release. Matrix and Liner Material Matrix is the unused web, or surrounding area, of the self-adhesive face stock material generated after cutting the labels. Liner refers to “silicone release liner” - the layer of “base” substrate which is coated with silicone, and from which the label is peeled away during dispensing. CELAB Global Steering Committee CELAB Europe Members CELAB North America Members Ahlstrom-Munksjö Ahlstrom-Munksjö Ahlstrom-Munksjö Avery Dennison Corporation Avery Dennison Association of Plastic Recyclers BASF Corporation BASF SE Avery Dennison Corporation Dow Performance Silicones CCL BASF Corporation Elkem Silicones Delfort Dow Performance Silicones Henkel Dow Silicones Belgium Elkem Silicones Loparex LLC Elkem FLEXcon Company Mactac Evonik Green Bay Packaging Mondi Group Fedrigoni Group/Arconvert Henkel Multi-Color Corporation FINAT Innovia Films America, INC PolyPlex Henkel Iberica Kruger Inc. UPM Raflatac Herma Loparex LLC Sappi Europe Lintec Mactac Siliconature S.P.A. Loparex Mondi Group Mitsubishi Polyster Film PolyPlex Mondi TLMI Siliconature UPM Raflatac UPM Raflatac Verso Corporation UPM Specialty Papers Wausau Coated Products, Inc. Wacker Chemie Contacts Maya [email protected]

WASHINGTON–(BUSINESS WIRE)–#circulareconomy–With a shared goal of creating a sustainable self-adhesive labeling industry, more than 30 companies from around the world today announced the creation of a new Consortium, CELAB: Toward a Circular Economy for Labels. CELAB (Circular Economy for Labels) is an industry initiative, founded by companies in the self-adhesive label industry to create greater circularity for its products by enhancing and promoting matrix and release liner recycling around the world.

Comprising many of the self-adhesive label industry’s largest companies, CELAB will operate as a coalition, empowered to reach across the entire value chain to promote a circular economy for self-adhesive label materials. CELAB is designed to facilitate collaboration at a global level and encourage the universal adoption of best practices while fostering regionally appropriate initiatives and cooperation.

“The moment has arrived to create a globally focused platform for recycling solutions,” said Paul Nathanson, a Senior Principal at Bracewell LLP and spokesperson for CELAB. “Brands are eager to communicate their commitment to sustainability in response to consumer demands to reduce their carbon footprint. With increased recycling capability gradually emerging from suppliers, producers, waste management, chemical recyclers and others, we see a tremendous opportunity to facilitate collaboration with partners up and down our industry’s value chain.”

Due to the wide variance in production processes and recycling capability in different markets, CELAB’s structure includes a Global Steering Committee and regional Branches. The Global Steering Committee sets priorities for the consortium. The regional Branches create work streams on various aspects of matrix and release liner recycling, including analyzing technical issues, promoting the use and creation of recycling networks and solutions, interacting with government regulators, and educating the industry and public. There are currently two regional Branches—one in Europe and one in North America — with plans to form additional regional Branches in the future. Matrix and liner accessibility will be measured in cost difference to landfill, a metric to be established by working teams in each region.

“CELAB is technology- and solution-neutral in order to ensure that the most viable solutions that contribute to sustainability are developed and promoted for matrix and release liner recycling,” said Nathanson. “The Steering Committee is designed to serve as a ‘clearinghouse’ for best practices and solutions developed by the regional Branches and to be promoted globally.”

Membership is open to all companies in the self-adhesive label supply chain who commit to CELAB’s objectives and are willing to help support its work.

For additional information on CELAB and its activities, visit www.celabglobal.org.

A list of Global, Europe and North America CELAB members can be found on the website and is attached to this press release.

Matrix and Liner Material

Matrix is the unused web, or surrounding area, of the self-adhesive face stock material generated after cutting the labels.

Liner refers to “silicone release liner” – the layer of “base” substrate which is coated with silicone, and from which the label is peeled away during dispensing.

CELAB Global Steering Committee CELAB Europe Members CELAB North America Members
Ahlstrom-Munksjö Ahlstrom-Munksjö Ahlstrom-Munksjö
Avery Dennison Corporation Avery Dennison Association of Plastic Recyclers
BASF Corporation BASF SE Avery Dennison Corporation
Dow Performance Silicones CCL BASF Corporation
Elkem Silicones Delfort Dow Performance Silicones
Henkel Dow Silicones Belgium Elkem Silicones
Loparex LLC Elkem FLEXcon Company
Mactac Evonik Green Bay Packaging
Mondi Group Fedrigoni Group/Arconvert Henkel
Multi-Color Corporation FINAT Innovia Films America, INC
PolyPlex Henkel Iberica Kruger Inc.
UPM Raflatac Herma Loparex LLC
Sappi Europe Lintec Mactac
Siliconature S.P.A. Loparex Mondi Group
Mitsubishi Polyster Film PolyPlex
Mondi TLMI
Siliconature UPM Raflatac
UPM Raflatac Verso Corporation
UPM Specialty Papers Wausau Coated Products, Inc.
Wacker Chemie

Contacts

Maya Bogle
484-620-3256
[email protected]

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