Specialty Surfactants Market to Grow Owing to High Demand from Personal Care Segment | Technavio

LONDON--(BUSINESS WIRE)--#PaintsandCoatings--According to the latest market study released by Technavio, the global specialty surfactants market is expected to grow at a CAGR of more than 5% during the forecast period.



This research report titled ‘Global Specialty Surfactants Market 2017-2021’ provides an in-depth analysis of the market in terms of revenue and emerging market trends. This report also includes an up to date analysis and forecasts for various market segments and all geographical regions.

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The market research analysis categorizes the global specialty surfactants market into five major end-user segments, of which the top three are discussed in detail below. They are:

  • Personal care
  • Household cleaning
  • Industry and institutional cleaning
  • Food and beverages
  • Oil and gas

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Global specialty surfactants market for personal care

Specialty surfactants are used in personal care products such as cosmetic creams, hand lotions, cleansing creams, shampoo, and shaving creams. The growth of the personal care market can be attributed to the growing economy, increasing population and increasing urbanization. There is also a growing trend for grooming products among the male population.

According to Chandrakumar Badala Jaganathan, a lead analyst at Technavio for paints, coatings, and pigments research, “The organic personal care market is also growing due to rising concerns about environmental pollution and the demand for sustainable goods. Bio-surfactants are also gaining ground as they are less toxic in nature than synthetic surfactants. Also, it has been recently discovered that rhamnolipid and some other bio-surfactants have antibiotic, anti-aging, and anti-wrinkle properties.”

Global specialty surfactants market for household cleaning

Specialty surfactants are used to remove dirt from clothes and household articles, especially in kitchen and bathrooms. Specialty surfactants function by breaking down the interface between oil, water, and dirt. They hold dirt and oil in suspension, which allows easy removal. Specialty surfactants have the capability of enabling the cleaning solution to easily wet the applied surface such as dishes, clothes, and floors. It facilitates the loosening of the soil, and thus, removing it from the surface.

“The increasing popularity of liquid laundry detergents over powder detergents has influenced the demand for surfactants. This is because powder detergents generally use a larger amount of surfactant per wash load. Moreover, the number of households using washing machines is increasing. This is reducing the efforts of washing and increasing the consumption of surfactants,” says Chandrakumar.

Global specialty surfactants market for industry and institutional cleaning

Specialty surfactants are used for various industrial and institutional cleaning applications such as cement, asphalt, textiles, and leather. In industrial and institutional cleaning industries, specialty surfactants are utilized in the formulation of cleaners for restaurants, hospitals, schools, office buildings, nursing homes, food processing plants, general housekeeping, transportation vehicles (planes, cars, trains, marine), janitorial, and metal treatment and cleaning.

The cleaning products for this segment include floor care and carpet cleaners, general purpose cleaners, disinfectants and sanitizers, hard-surface cleaners, laundry detergents, and hand cleaners. Most commonly used surfactants in this segment include linear alkylbenzene sulfonate, alkylphenol ethoxylates, alcohol ethoxylates, and biocidal quats.

The top vendors highlighted by Technavio’s market research analysts in this report are:

  • BASF
  • Evonik Industries
  • P&G Chemicals
  • Stepan Company
  • The Dow Chemical Company

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