District to emblazon the iconic Pacific Park Ferris wheel at the
Santa Monica Pier with attention-grabbing H2Love light display promoting
water conservation

–(BUSINESS WIRE)–Metropolitan Water District of Southern California:

WHAT:		For the next four Saturday nights, starting this weekend and running through Sept. 2, the Metropolitan Water District of Southern California will light up the world famous Ferris wheel at Pacific Park on the Santa Monica Pier to thank Southland residents for not just saving water during the drought, but for all they are doing to keep conserving for the future.
WHEN:		Starting at dusk, Saturday, Aug. 12
WHERE:		The Ferris wheel at Pacific Park on the Santa Monica Pier, where the water-saving message will be seen by thousands of visitors and beachgoers.
VISUALS:		The legendary Southland landmark will come alive with color and action as Metropolitan’s H2Love message takes shape. Metropolitan also will be hosting an information booth with games and conservation materials.

BACKGROUND:

Metropolitan is adding a water conservation twist to the 50^th
anniversary of the Summer of Love by making this the Summer of H2Love.
The district has rolled out a new media campaign called “H2Love
Letters,” which uses fun messages on billboards, busses, newspapers and
the world’s only solar-powered Ferris wheel at Pacific Park to thank
Southland consumers for their commitment to lifelong conservation.

H2Love Letters continues the messaging of Metropolitan’s original H2Love
campaign, launched last year with the tagline, “Love Water, Save Water.”
The campaign aims to get Southern Californians to rethink how they value
water and make a commitment to water conservation as a way of life.

All of the elements of the advertising and outreach campaign direct
audiences to bewaterwise.com, Metropolitan’s online water conservation
portal available in English, Spanish and Chinese. At bewaterwise.com,
visitors can find conservation tips, online water-wise gardening
classes, and access to Metropolitan’s rebates for an array of
water-saving devices such as sprinklers, irrigation devices, washing
machines, toilets and rain barrels.

The Metropolitan Water District of Southern California is a
state-established cooperative of 26 cities and water agencies serving
nearly 19 million people in six counties. The
district imports water from the Colorado River and Northern California
to supplement local supplies, and helps its members to develop increased
water conservation, recycling, storage and other resource-management
programs.

Contacts

Metropolitan Water District of Southern California
Bob Muir, (213)
217-6930
mobile: (213) 324-5213
or
Rebecca Kimitch, (213)
217-6450
mobile: (202) 821-5253