Top 3 Emerging Trends Impacting the Global Coating Pre-treatment Market from 2017-2021: Technavio

LONDON–(BUSINESS WIRE)–#CoatingPretreatment–Technavio’s latest report on the global
coating pre-treatment market
provides an analysis of the
most important trends expected to impact the market outlook from
2017-2021. Technavio
defines an emerging trend as a factor that has the potential to
significantly impact the market and contribute to its growth or decline.


The research study by Technavio on the global
coating pre-treatment market
for 2017-2021 provides a detailed
industry analysis based on the product type (phosphate, chromate, blast
clean, and chromate-free), end-users (automotive and transportation,
general industry, and consumer goods and appliances), and geography
(APAC, Europe, North America, and ROW).

Coating pre-treatment is the process of removing contaminants from
the metal surface and modifying the surface to a non-conductive one. The
surface of the substrate is cleaned and modified to provide better
adhesion and corrosion resistance. Technavio analysts forecast the
global coating pre-treatment market to grow to USD 4,596.7 million by
2021, at a CAGR of more than 6% over the forecast period.

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The top three emerging trends driving the global coating pre-treatment
market according to Technavio chemicals
and materials
research analysts are:

  • Increasing use of zirconium
  • Increasing sol-gel technology coatings
  • Mergers and acquisitions

Increasing use of zirconium

Phosphates are being gradually replaced by zirconium due to its
environment-friendly features. The weight of the zirconium and zinc
phosphate varies from 145-200 mg/sq ft. Regardless of light weight,
zirconium coatings provide better corrosion resistance and adhesion.
This process results in phosphate-free and metal-free deposits on the
surface of the metal.

The zirconium coatings do not require heating, which stands as an
advantage for energy savings. Due to lesser heating stages and lower
maintenance, the cost can be reduced by approximately USD 105,000 every
year. These advantages of zirconium have resulted in its preference in
the market
,”
says Mohd Shakeel Iqbal, a lead analyst at
Technavio for paints,
coatings, and pigments
research.

Increasing sol-gel technology coatings

Hybrid silicon alkoxides molecules are known for their coupling
properties between the metal substrate and organic materials and are
used in the production of sol-gel coatings. These molecules are hybrid
molecules that are designed to bond both metal substrate and the organic
coatings simultaneously.

The application of the sol-gel pre-treatment coating is carried out by
the dipping procedure. The thickness of the coatings depends on the
fluid thickness, viscosity, and withdrawal speed. The adhesion and
corrosion properties are better when compare with the traditional
pre-treatment processes. The preference to use this coating on aluminum
and hot-dip galvanized (HDG) steel will significantly impact the market
growth.

Mergers and acquisitions

The key market players such as PPG Industries and BASF have
adopted the mergers and acquisitions strategy to expand and increase the
market share in the highly fragmented global coatings pre-treatment
market
,”
says Shakeel.

For instance, BASF acquired Albemarle’s global surface treatment
business, Chemetall, a leading developer and manufacturer of customized
technology and system solutions for surface treatment. Similarly, PPG
Industries has announced that the company would acquire the remaining
interest in Chemfil Canada, a joint venture of PPG and Madinal
Enterprises. This acquisition is likely to boost the pre-treatment
presence and capabilities of PPG Industries in Canada and its
pre-treatment services for global automotive OEM.

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About Technavio

Technavio
is a leading global technology research and advisory company. The
company develops over 2000 pieces of research every year, covering more
than 500 technologies across 80 countries. Technavio has about 300
analysts globally who specialize in customized consulting and business
research assignments across the latest leading edge technologies.

Technavio analysts employ primary as well as secondary research
techniques to ascertain the size and vendor landscape in a range of
markets. Analysts obtain information using a combination of bottom-up
and top-down approaches, besides using in-house market modeling tools
and proprietary databases. They corroborate this data with the data
obtained from various market participants and stakeholders across the
value chain, including vendors, service providers, distributors,
resellers, and end-users.

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