SEO, SEM and enhanced online listings help multifamily property
management companies stand out and attract more renters

SANTA BARBARA, Calif.–(BUSINESS WIRE)–Today Yardi^® announced the addition of a new marketing
offering for residential property management. RENTCafé
Reach includes an advanced set of marketing services designed to
attract qualified prospects to multifamily properties through search
engine optimization (SEO), search engine marketing (SEM) and enhanced
online property listings on RENTCafé.com.

Property marketers can use RENTCafé Reach to maximize the
visibility of their properties in search results, no matter how renters
are searching.

• Increase organic traffic with SEO. SEO services build authority
  and increase search engine ranking with on-page and off-page
  optimization, full site audits and monthly analytic reporting.
• Drive targeted leads using SEM. Create effective pay-per-click
  advertising campaigns in minutes and give properties an immediate
  marketing boost with help from Google AdWords Certified Specialists.
• Expand reach with enhanced listings. Automatically showcase
  listings on RENTCafé.com, the only search platform where
  renters can find an apartment, apply and sign a lease completely
  online.

Previously available to select clients, RENTCafé Reach has
already driven success for multiple brands. One company recently
reported a decrease in bounce rates and 32%
increase in organic traffic portfolio wide.

RENTCafé Reach is part of the Yardi
Marketing Suite, a mobile system that supports the entire prospect
and resident lifecycle. This integrated range of solutions and services
can’t be found elsewhere in the industry through a single vendor.

“Everyone knows the way to reach renters today is online, but prospects
are finding properties in multiple ways. With vacancy rates edging
upward, property marketers need to stand out in today’s highly
competitive digital marketplace to win more customers. The three
distinct services available through RENTCafé Reach allow our
clients to maximize their impact at every level of the search process,”
said Mark Klionsky, director of RENTCafé Marketing Services at
Yardi. “Complete integration with their existing property marketing
platform yields total transparency and measurable results.”

Contact us to learn how you
can increase web traffic to your rental properties.

About Yardi

Yardi^® develops and supports industry-leading investment and
property management software for all types and sizes of residential and
commercial real estate companies. Established in 1984, Yardi is based in
Santa Barbara, Calif., and serves clients worldwide. For more
information, visit yardi.com.

Contacts

Yardi Systems Inc.
Leah Etling, 800-866-1144 x1207
[email protected]