Castrol India Limited has announced the appointment of Kedar Apte as its new vice-president for marketing effective September 1, 2016.
In this role, Apte will lead the marketing function, which includes brand communication and content, sponsorships, digital marketing and consumer and customer engagement programmes. He will spearhead Castrol India’s on-going marketing strategy and continue to strengthen the Castrol brand through distinctive and exciting brand campaigns.
“I am delighted to welcome Kedar as the new vice-president marketing for the India business. Kedar is an experienced and dynamic leader and I am sure he will continue to strengthen the Castrol brand equity which has been built over the last hundred years in India. I am looking forward to his valuable contribution to the overall business as a member of the Castrol India Country Leadership Team,” said Omer Dormen, managing director of Castrol India.
Apte joined Castrol India in September 2011 as general manager for the motorcycle engine oil category. In the last five years, he has managed multiple product categories and his last position before this new role was the head of brand and communications.
Before joining Castrol, Apte spent almost a decade with Hindustan Unilever in sales and marketing roles. He is a mechanical engineer with a management degree in marketing from Jamnalal Bajaj Institute of Management Studies at the University of Mumbai.