Castrol India to supply engine oils and transmission fluids for Mahindra tractors under “Mileage Ka Master” brand
Mahindra & Mahindra, which is part of India’s Mahindra Group, and Castrol India, a leading automotive and industrial lubricant manufacturer and marketer in India, have signed a new strategic partnership agreement.
Under this agreement, Mahindra will endorse a range of Castrol products which include aftermarket engine oils and transmission fluids for Mahindra tractors under the brand, “Mileage Ka Master” (MKM).
The agreement was signed by Hemant Sikka, president and chief purchase officer, Powerol & Spares Business, Mahindra & Mahindra Limited, and Omer Dormen, managing director, Castrol India Limited, at a ceremony held in Mumbai.
“We are pleased to join hands with Castrol, the leading lubricants brand in India. Both companies are considered market leaders in their respective sectors – having consistently delivered innovative and pioneering technology to provide unique and differentiated offerings to customers and consumers. The objective is to meet the customers’ need to use recommended fluids by OEMs. We look forward to partnering with Castrol and benefitting from their strong reputation, high-quality products and wide-spread distribution network across India through their over 1 lakh strong retail outlets,” said Sikka.
“We are very honoured to be recommended by Mahindra, the largest tractor manufacturer globally. We are pleased with the opportunity to offer Mahindra customers with our latest technology products and with best-in-class service. Both the organisations share similar values thriving on world-class technology, innovation and sustainability for the future. We look forward to an enduring partnership while jointly leveraging exciting growth opportunities,” Dormen said.
Based on formulation exclusively developed by Mahindra for use in their tractors specifically for engine and wet-brake applications, Castrol will supply these products through its wide distribution network across India. The agreement will commence with immediate effect.