Almost the entire mechanics community of the United Arab Emirates (UAE) belongs to the expatriate community. They work hard to earn a living to support their families in their home countries and under stressful conditions.
Now they face another health threat – the novel coronavirus (COVID-19) outbreak. In response, Castrol Lubricants, in association with Central Trading Company, which is part of the Al Rostamani Group and Castrol’s national distributor in the UAE, have launched a campaign called ‘We Care For You’, a campaign which targets mechanics and independent workshops across the UAE.
The programme involves the distribution of thousands of pouches that contain a full kit of disinfectants, along with clear guidance to mechanics on how to have clean, safe hands with well-illustrated hand hygiene and hygiene instructions.
Distribution to mechanics across the entire UAE is being carried out by the Central Trading Company sales team and a fleet of 10 Castrol vans – and although the campaign primarily targets the mechanic community, it also serves as a platform to make consumers aware of the vital importance to keep their hands clean at all times, so a supply of leaflets and posters that explain the significance of the campaign is also being supplied to independent workshop outlets.
Castrol is also educating its frontline salesmen on basic, but essential health measures. In this part of the campaign, the sales team takes the opportunity to talk to mechanics, explaining the benefits of keeping their hands clean, safe and free from germs.
Castrol Lubricants has a long history in the UAE and has been a global brand for more than 120 years. Well known for both marketing and technology leadership around the world, the brand has always been totally committed to protect its workforce and customers.