Castrol signs with Verolub to distribute lubricants in the Benelux
Castrol has signed a new contract with Verolub for the distribution of its lubricants and other automotive fluids in the Benelux. Verolub thus becomes the privileged “ambassador” distributor of Castrol products in Belgium, Luxembourg, and now also in the Netherlands for franchise workshops.
The new agreement is part of a strategy to optimise the visibility of the Castrol brand in Europe and makes it possible to explore new business opportunities in the automotive aftermarket sector in the Benelux.
Based in Lummen, Belgium, Verolub is a leading lubricants distributor providing a range of high-performance lubrication solutions and services to automotive workshops and companies in other major industries.
“This new agreement is based on a lasting and very fruitful partnership. Our two companies share the same commitment to professionalism, quality and high standards of customer service and we are very pleased to pass on the benefits of our collaboration to our many customers in the Benelux,” says Michiel Smeets, CEO, Verolub.
“Having the right partners is key to achieving our ambitious growth targets in Europe and, at the same time, maintaining the quality of our service and continuity of supply,” says Ivan Jaspers, commercial director, Automotive, for Benelux and France at Castrol. “The Benelux is an important region for us and this new agreement with Verolub will allow us to continue to improve our brand image and develop new sustainable growth in the automotive workshop sector.”
Castrol is a manufacturer of specialty oils and lubricants for automotive engines that enjoys a reputation for excellence with car manufacturers, mechanics and motorsport teams around the world.