Castrol to use Premier League sponsorship to promote EV fluids
The Premier League, the top level of the English football league system, and global lubricant marketer Castrol which is owned by UK-based global energy major bp, have announced a new partnership starting in January 2022.
Castrol intends to use the sponsorship to promote its range of electric vehicle (EV) fluids, high-performance lubricants and its evolving service and maintenance business. Castrol’s products and services for its industrial, marine and energy customers will also be showcased.
Building on its previous successful football sponsorships of the FIFA World Cup and the UEFA European Championships, Castrol will collaborate with the Premier League to engage fans in the UK and across the globe in Castrol’s key markets including China, the ASEAN countries, the Middle East and Europe.
As part of the agreement Castrol will sponsor the Premier League Golden Awards programme and launch new awards that enhance the existing suite of honours. Castrol will give fans the chance to cast their vote and have their say on players, performances and key moments during the season.
“With our history of football sponsorship, we’re delighted to be partnering with the Premier League. This partnership gives us a great opportunity to showcase and market Castrol’s full range of existing and innovative new products and services to consumers and business customers. We’re looking forward to revealing some exciting new initiatives for passionate football fans across the world,” said Mandhir Singh, CEO of Castrol.
“We are excited to be partnering with Castrol, a business with a proud heritage of supporting some of the best-known football and sporting competitions. Castrol is a truly international brand and we look forward to working with them to engage Premier League fans all over the world,” said Richard Masters, chief executive of the Premier League.