Chemical distributor Univar Solutions expands digital capabilities
Univar Solutions Inc. (NYSE: UNVR), a global chemical and ingredient distributor and provider of value-added services, announced a further expansion of its industry-leading digital capabilities as part of its ongoing strategy to put digital at the core of its activities. Designed to enhance and differentiate the customer experience, reach new markets and customers, and accelerate growth, these capabilities open up more ways for buyers to search, source, and self-serve on the products they need at the time that best suits them. Univar Solutions continues to build on its comprehensive solutions to position itself as the number one destination for digital content and commerce, through tailored offerings that include:
Shop.UnivarSolutions.com (Shop) – Shop provides access to the Univar Solutions full 17,000+ product catalog through an innovative e-commerce experience that includes complete order status, invoicing, transaction history, safety and regulatory documentation, as well as a new “where’s my stuff” functionality that allows customers to know the real-time status of orders.
ChemCentral.com – For customers who want a simple, no frills buying option and transparent, all-digital experience, ChemCentral.com provides fast, easy, and direct access to a portfolio of chemical and ingredient products from a proven and trusted source. With detailed product information and simplified pricing, ChemCentral.com is an easy to use option for those customers with simple needs.
UnivarSolutions.com –offers rich information for a diverse set of industries. For customers, relevant digital tools, including a product and formulation finder, help accelerate the product development process and industry focused content show ways to help reduce the total cost of operations or meet the latest regulatory requirements. For supplier partners, the site offers valuable market reach that can help accelerate sales growth through industry-leading demand generation programs. All of this is available on a global platform that leverages regionally curated content and local language support.
ChemPoint.com – For suppliers, ChemPoint.com helps find, engage, retain, and nurture customers on a large scale through a unique business model focused on demand creation. Additionally, ChemPoint’s MarketConnect offers marketing as a service, helping to create multi-channel digital marketing campaigns for a wide-range of chemical and ingredient products. For customers, ChemPoint.com offers a vast portfolio of the leading specialty products with relevant technical and safety information needed to help drive their formulation and buying experience.
Through its multi-channel approach, Univar Solutions is bringing its industry leading portfolio and premier suppliers to its customers 24/7. “The addition of Shop.UnivarSolutions.com and ChemCentral.com expands our e-commerce offerings and gives both existing and new customers options to search, source, and self-serve anytime and from anywhere,” said Brian Herington, chief commercial officer and head of North American Chemical Distribution at Univar Solutions. “These new tools are created to help drive growth through a streamlined buying journey and a digitized end-to-end supply chain.”
With buying trends moving customers to a digital environment, Univar Solutions will continue to work on expanding its new e-commerce offerings regionally through early 2021. “Launching in the U.S., these platforms will be rolled out globally as our customers continue to seek information, select products, make purchases, and manage their business online through our suite of digital capabilities,” said Herington.
Intended to enhance the customer experience, generate demand, and make it easier to do business, Univar Solutions digital capabilities are designed to meet a multifaceted set of demand trends. “With many markets looking for chemical and ingredient solutions online, our digital capabilities are fulfilling a need at the right time,” said Herington.