Chevron Lubricants forms new business units to support growth in Asia

Chevron Lubricants announced the formation of two new business units following the retirement of Farrukh Saeed as vice president, Asia-Pacific Region on July 31, 2017, after more than 34 years with the company. The formation of the two new operations will support ongoing expansion and sales growth in the broader Asia-Pacific region.

Since his appointment in 2010, Saeed has led Chevron Lubricants Asia Pacific through a period of strong financial performance and rapid growth for its Caltex-branded product lines of motor oils, coolants and fuel additives, including Havoline®, Delo® and Techron®. During this period, Saeed also served as chairman of the Board of Chevron Lanka Lubricants PLC, vice chairman of Shanghai Gaoqiao Lubricating Oil Company (GQJV), a joint venture with Sinopec in China, and chairman of Chevron Vietnam.

Chevron Lubricants has restructured its Asia Pacific operations into two new business units in alignment with its regional growth strategy. Effective August 1, 2017, the Greater China business unit will be responsible for China, Taiwan and Hong Kong finished lubricants operations including the growing e-commerce activity in these countries. In addition, the Thailand, Sri Lanka, Pakistan, Philippines, Vietnam, Malaysia, Singapore and Indonesia operations will now be part of a new Asia/Pakistan lubricants business unit.

Effective August 1, Baomin Guo has been appointed general manager for the Greater China Lubricants business unit, based in Beijing. Guo was previously advisor to the president of Chevron Lubricants.

“Our new business unit signals the increased strategic focus we are placing on the Greater China market,” said Guo. “Chevron’s relationships with leading companies and OEMs has grown steadily and we have quickly established new digital sales channels for the passenger car segment with China’s leading e-commerce and online-to-offline (O2O) platforms.”

Also, effective August 1, Rochna Kaul has been appointed as general manager for the Asia/Pakistan Lubricants business unit, based in Singapore. Kaul previously served as general manager, Chevron International Products, based in South Africa.

“We have experienced steady growth in our Asian markets. We will continue to drive our full portfolio of lubricant products across the region. Our focus is to be a reliable partner and to invest in our strategic brands,” said Kaul.