Chevron Oronite announced new branding, PCFlex ADDvantage™, which represents the value and flexibility provided to its customers through the passenger car motor oil (PCMO) product line.

“PCFlex ADDvantage represents the three pillars of value we bring to the customer: innovative technology, exceptional reliability, and enduring relationships,” said Teri Crosby, global product line manager, Automotive Engine Oils, Chevron Oronite. “Whether it’s helping meet the latest industry or Original Equipment Manufacturer (OEM) specifications, or preparing for a smooth transition to the next one, our PCFlex ADDvantage approach has you covered.”

A global leader in the category, Oronite provides customers with a flexible range of PCMO solutions around the globe. “The Oronite brand will celebrate 100 years of delivering additive expertise in 2017 and PCFlex ADDvantage helps convey our strong commitment to deliver an unmatched experience to our customers both now and in the future,” said Jirong Xiao, vice-president, Sales and Marketing, Chevron Oronite.

In 2015 Oronite introduced similar branding in its Heavy-Duty Engine Oil (HDEO) product line called HDFlex ADDvantage™, for its PC-11 offering. The company has now expanded HDFlex ADDvantage branding to represent its all-inclusive value of innovative technology, exceptional reliability and enduring relationships to HDEO customers globally.

For more information on PCFlex ADDvantage™, go to  www.PCFlexADDvantage.com.