Chevron refreshes branding for its grease products
Chevron has refreshed the branding for its line of grease products, including new naming and packaging to make the product selection process more seamless for customers.
To address continuously evolving industry shifts, Chevron grease products will feature new package designs with a simplified naming structure that categorizes products by thickening agents. The new packaging also provides key product details and a QR code for easy access to more information, helping customers easily identify the right product based on their needs.
The restructured grease portfolio now categorizes products by different thickening agents:
- SIMPLE LITHIUM, including MULTIFAK® and ULTRA-DUTY®, heavy-duty multi-purpose greases for extreme-pressure applications.
- LITHIUM COMPLEX, featuring STARPLEX® grease, good for extra-duty, heavy-duty and extreme pressure applications.
- POLYUREA, including the BLACK PEARL® product line, for filled-for-life and high-speed motor applications.
- SPECIALTY, including premium TEXCLAD® grease, an extra-duty product for sprayable applications.
Thickeners are molecules, polymers, or particles that are partially soluble in lubricating fluid; they arrange themselves in such a way that they impart a semi-solid consistency to the grease, according to the website of the National Lubricating Grease Institute (NLGI). Many different types of chemical compounds can be used to thicken grease. Simple soaps are the most common grease thickeners. Thus far, lithium is the most widely used thickening agent, but high lithium prices due to demand from lithium batteries for electric vehicles (EVs) are forcing manufacturers to look at alternatives.
“By reinvigorating our line of grease products, we believe it will be easier for customers to understand our product portfolio,” said Chevron Lubricants Industrial & Services Sector Specialist Zach Sutton. “Long term, we believe having a diverse portfolio across thickener types will meet the needs of our customers for all of their applications, both now and in the future.”
Overall, Chevron’s portfolio of greases will be streamlined to simplify the product selection process for customers. Chevron will be adding a Calcium Sulfonate Complex category with the Rykon® brand name in 2023, with a focus on increasing equipment longevity, extended lubrication intervals and reducing the total consumption needed to keep an operation up and running.