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Chevron signs licensing agreement with Be Energy in Pakistan

Chevron signs licensing agreement with Be Energy in Pakistan
Photo courtesy of Chevron

The Caltex fuel brand has returned to Pakistan following a long-term trademark licensing agreement between Chevron Brands International LLC, a subsidiary of Chevron Corporation, and Be Energy Limited (BE).

Chevron has appointed BE as Chevron’s licensee to sell, market and distribute Caltex-branded fuel in Pakistan, with a view to grow the Caltex-branded service station network to more than 400 retail stations within eight years across the country. 

โ€œThis partnership is testament to Chevronโ€™s commitment to invest and grow its business in the Pakistan market. Through a network of retail fuel sites nationwide, we plan to build the strength of the Caltex brand in close collaboration with BE. The brand promises locally relevant, quality products and services, and aims to renew our customersโ€™ drive both in their vehicles and in their lives. We look forward to a long and successful partnership to bring affordable and reliable energy to motorists in Pakistan,โ€ said Ahmed Zahid Zaheer, country chairman and general manager of Chevron Pakistan.

โ€œIt is an exciting proposition as Caltex enjoys a very positive sentiment in the market,โ€ said Javed Alam, managing director of Be Energy Limited.โ€BE has the expertise and the infrastructure to support the growth of Caltex-branded fuel stations in Pakistan. We believe the synergies between BE and Caltex will bring great value for the consumers in the form of quality products and services. We look forward to a long journey with Caltex to provide energy solutions to the Pakistan market.โ€

Chevron operates in Pakistan through its subsidiary, Chevron Pakistan Lubricants (Private) Limited, which is headquartered in Karachi. The company has been operating in the subcontinent for more than 80 years and is engaged in businesses including finished lubricants for consumers, commercial and industrial sectors. Products and services range from passenger car motor oils, motorcycle oils, diesel engine oils and industrial lubricants, covering more than 150 oil change facilities across Pakistan. Prior to the divestment of its Caltex retail network in 2015, Chevron operated and managed more than 500 Caltex-branded service stations nationwide. The Caltex brand still enjoys high levels of acceptance and recognition in the automotive and industrial segments of the Pakistani market.