Di Tommaso takes helm as Castrol Europe’s CEO amid brand revamp
Castrol, a global lubricant brand owned by British energy major bp, has announced the appointment of Vesna Di Tommaso as the new CEO of Castrol Europe. She succeeds Omer Dormen, who retired earlier this year. Di Tommaso will report to Michelle Jou, the CEO of Castrol, and will be stationed in the United Kingdom.
Di Tommaso is no stranger to the bp and Castrol family, having held various senior positions over her 22-year tenure. She recently served as bp’s vice president of Supply, Midstream, and B2B Asia Pacific in Australia. Her extensive experience spans roles in London, England, with bp’s Fuels Europe & South Africa business and bp’s Trading and Shipping business in Singapore.
The leadership change comes at a pivotal time for Castrol, coinciding with the European introduction of its global brand refresh. This initiative, extending into 2024, aims to revitalise Castrol’s identity across product packaging, service partnership programmes, facilities, and marketing channels. The rebranding seeks to align with the evolving needs of customers and underscore Castrol’s distinct market position.
Jou expressed confidence in Di Tommaso’s capability to steer Castrol Europe through this transformative phase. She highlighted Di Tommaso’s extensive experience and her adeptness in leading diverse teams, building relationships, and fostering an inclusive, collaborative environment.
Di Tommaso is stepping into her role with enthusiasm, ready to navigate Castrol through a significant industry transition. She acknowledged Castrol’s esteemed reputation in automotive aftersales across Europe and is eager to lead the team in rolling out the refreshed brand identity. This rebranding is integral to connecting with a broader audience and adapting to the technological and commercial shifts shaping the industry.