Wolf Oil Corporation and Chinese automaker Dongfeng announced a long-term partnership in China. The two companies will cooperate on original equipment (OE) and original equipment supplier (OES) levels; leveraging on each other’s skills, expertise and industry dominance for the benefit of all OE customers.
“This exciting development will benefit the automotive industry at large,” says Wang Shu, marketing director at Dongfeng. “In this partnership, we’ll ensure our individual offers lead next generation and future mobility and by sharing a common ethos of product excellence, customer service and innovative thinking, our customers will win.”
“The common synergies this agreement offers will benefit everyone. The kudos of adding another OE supplier to our list of working partnerships further raises our profile, and increases our competitiveness. Driven by the sophistication and global status of the Dongfeng association, this also extends our reach in the Chinese and wider Asian market. Conversely, Wolf Oil Corporation’s international distribution expertise will allow Dongfeng to better serve their growing aftermarket network in the MEA region,” says Gautier De Braekeleer, regional sales manager, Asia-Pacific, Wolf Oil Corporation.
“We operate in a competitive, fast moving environment – which calls for collaboration,” Gautier adds. “This partnership was born out of a mutual relationship with Guo Tai Chang’ (GTC) which successfully bridges the West with the East by helping aftermarket companies penetrate and develop the Asian market.
Belgium-based Wolf Oil Corporation, which has established itself as a pan-European market leader in the production, supply of cutting-edge lubricant products and additive technologies, has more than 130 OE approvals from major vehicle manufacturers.