The Peruvian firm Partequipos, which makes manufacturing and construction equipment, will begin selling Eni lubricants in Peru in February 2015. Eni executives have been training local staff throughout 2014, and hope to launch the products in March 2015, explains Eduardo Salvador, executive director of Partequipos.
Partequipos has four distributors in Lima and the provinces, and hopes to account for 4 to 5% of the market in as many years. It will compete locally with Shell, Mobil, Castrol, Total and Repsol. In the first year, it expects to sell between 30,000 and 40,000 gallons. Partequipos will sell into the industrial segment, which represents 30% of the total lubricants market.
Eni is an integrated energy company, 30% owned by the Italian government and 70% owned by the market. It has operations in 85 countries. It manufactures automotive and industrial lubricants.