ENOC and ALSAYER strengthen lubricants network in Kuwait
Photo courtesy of ENOC

ENOC and ALSAYER strengthen lubricants network in Kuwait

ENOC Group, an integrated global energy company based in Dubai, United Arab Emirates, has recently forged a partnership with ALSAYER Group Parts & Logistics. This collaboration is a strategic move to bolster ENOC’s lubricants footprint in the Middle East, specifically in Kuwait.

Under the memorandum of understanding (MoU), ALSAYER will diversify its product offerings in Kuwait. The expansion will encompass state-of-the-art products from ENOC, spanning across industrial, marine, and automotive lubricants. This initiative is designed to cater to the escalating demands of Kuwaiti customers. Notably, ALSAYER Group Parts & Logistics will become the exclusive distributor of ENOC in Kuwait.

The MoU was formalised in the presence of His Excellency Dr. Matar Al Neyadi, the Ambassador of the UAE to the State of Kuwait. The signatories included Burhan Al Hashemi, managing director at ENOC Commercial & International Sales, and Mubarak Naser Al-Sayer, CEO of ALSAYER Holding Kuwait.

His Excellency Saif Humaid Al Falasi, Group CEO of ENOC, articulated the group’s dedication to fulfilling the rising demand for top-tier lubricants. He emphasised the company’s commitment to expanding accessibility of its products not just in the region, but globally. “Our collaboration with ALSAYER underscores the robustness and excellence of our offerings. We’re poised to uphold superior standards, aligning with global benchmarks, to propel our lubricants sector in international markets,” Al Falasi said.

Al-Sayer expressed enthusiasm about the alliance. “Teaming up with ENOC Group, a powerhouse in the lubricants domain, enables us to broaden our product spectrum in Kuwait. Our joint endeavor is anchored in delivering unparalleled quality, adhering to global safety and quality norms, ensuring customer gratification.”

ENOC Lubricants, a rapidly emerging brand from the Middle East, boasts a comprehensive portfolio of lubricants and greases tailored for diverse sectors. These include automotive, industrial, marine, and commercial applications. With its presence spanning over 60 nations, including regions such as Africa, Southeast Asia, and the CIS, ENOC Lubricants has recently ventured into the South American market. The brand’s marine lubricants service network is also witnessing rapid expansion, covering over 200 seaports.

ALSAYER Holding Kuwait, with its 68-year legacy, dominates the market in automotive and heavy equipment supply in the country. The firm represents a slew of renowned global brands, underscoring its market leadership.