Easa Saleh Al Gurg Group LLC (ESAG), based in Dubai, United Arab Emirates (UAE) has inked a new partnership with Petronas Lubricants International (PLI), a wholly-owned subsidiary of Malaysia’s national oil company Petronas.
ESAG will distribute the full range of Petronas lubricant products under its Al Gurg Tyres, Batteries and Accessories portfolio.
“Our vision is always to partner with leading global companies with a strong reputation for integrity, innovation, quality and value. Partnering with PLI brings another dimension to our vast international brand portfolio and brings to the UAE market a whole new range of market-leading lubricants. We look forward to working with PLI as they intend to make strong inroads into the local and regional market,” said ESAG Group CEO Abdulla Al Gurg.
The agreement will begin in the first quarter of 2019, starting with the distribution of PLI’s range of automotive lubricants in the UAE.
Established in 2008, Petronas Lubricants International manufactures and markets a full range of high-quality automotive and industrial lubricant products in more than 90 markets globally.
As a long-term title and technical partner to Mercedes-AMG PETRONAS Motorsport, Petronas works closely with the Mercedes team to design fuel, lubricants and functional fluids for the five-time Formula One World Champion team. Its motorsport partnerships, including with the IVECO-De Rooy team in the Dakar Rally, have enabled the company to translate the technology applied in fluids for the track, to flagship products such as Petronas Syntium with CoolTech, Petronas Urania with ViscGuard and Petronas Tutela for vehicles on the road.
“We have established a strong global reputation over the last decade and wanted a reliable partner in the region – and ESAG was the obvious choice. PLI is keen to develop a firm foothold in the UAE, as we recognise its importance as a regional hub, and a trendsetting market. With its wide network, reputation, as well as leadership, we are confident ESAG will help secure PLI’s long-term regional market success,” said PLI Head of Regional Business – Middle East and North Africa, Andreas Deges.
Founded in 1960, the Easa Saleh Al Gurg Group has a range of diverse product and business interests, including retail, building and construction, industrial and joint ventures. With an active presence throughout the UAE, Oman and Saudi Arabia, its reach stretches across Asia, Middle East, and the African continent, as well as parts of America, Australia and New Zealand.