Esso (Thailand) launches new marketing campaign for Esso and Mobil products
Esso (Thailand) Public Company Limited announced marketing campaigns worth more than THB 5.5 million (USD 152,685).
The new marketing campaign will include 120 lucky draw prizes, including a trip to the Cartoon Network Amazone Water Park, plus accommodation for four people and a fuel card (60 prizes) or a THB 40,000 (USD 1,110) Tesco Lotus gift card (60 prizes).
“A key priority for Esso Thailand’s retail business is to provide a superior customer experience. In fulfilling this vision, we focus on offering high-quality products that deliver performance and fuel economy – including Supreme Diesel Plus and Gasohol Supreme E20 – and delivering station experiences that are fast, friendly, and fulfilling,” said Yodpong Sutatham, Esso (Thailand’s) director and retail sales manager.
“We also provide exceptional non-oil services at our stations through alliance partners that allow our customers to enjoy grocery top-up, convenience stores, coffee shops, international and local fast food favorites, carwash services, and tires and lubes products,” he said.
Esso (Thailand) also launched a nationwide Mobil promotional program aimed at attracting consumers to enjoy the Mobil brand experience. Consumers who purchase any eligible Mobil products from now until Dec. 15, 2015 will receive a unique Mobil gift and a chance to win various special prizes, including grand prizes of THB 40,000 (USD 1, 110) fuel cards.
“We continue to invest in the development of Mobil products, especially synthetics, to better meet a wide array of customer needs under our consumer-oriented business strategy. Today, we have a network of 287 Mobil 1 Centers in Thailand that offer professional car care services. We remain committed to further improve the network to be best-in-class and expand the number of Mobil 1 Centers to 400 sites by 2018,” said Kum-Fong Siew, Southeast Asia lubricants sales manager.
Esso Thailand will also engage consumers on digital and social media channels through a new activity called “Only the Best for Your Best Friend.” The campaign is designed to cast the spotlight on the relationship between consumers and their cars. Consumers can participate by sharing their photographs on Instagram using the hashtag #MyFriendMyMobil until Dec. 18, 2015 . Winners will receive a special prize.
For more information on the new promotional campaigns from Esso and Mobil, visit www.Esso.co.th and www.Mobil.co.th.