ExxonMobil Asia Pacific Pte Ltd announced the appointment of automotive retail specialist, MotorActive as a new authorised distributor for Mobil lubricants in Australia.
With this new appointment, ExxonMobil plans to strengthen its presence and build inroads into the retail and e-commerce segment for Mobil lubricants including Mobil 1TM, the world’s leading synthetic engine oil brand.
“We are excited to join with MotorActive, which is highly respected within the automotive industry and enjoys close ties with the motor enthusiast community in the country,” said Evan Chng, director of Market Development, Fully Distributor Served Markets & Thailand, ExxonMobil Asia Pacific Pte Ltd.
“While Mobil commercial customers across Australia have access to more personalised and local service through our existing distributors in their respective territories, this new chapter reflects our endeavour to expand the availability of Mobil 1TM and other lubricants to car owners and motor enthusiasts through retail and online platforms. We are confident that it will give them an even more convenient and easier access to the ultimate in lubricant technology,” he said.
“We are thrilled to be on board with ExxonMobil in the Australian market. We look forward to building on our relationships with leading automotive parts and accessory retailers in the country and to create new synergies in product distribution and customer engagement for Mobil lubricants through a mix of digital advertising, social media, and product promotions,” said Bruce Morrison, managing director of MotorActive.
“We pride ourselves on offering leading automotive brands to the motoring enthusiast community and we are delighted to bring Mobil 1TM, one of the most recognisable brands in the world, even closer to our customers.”