- Market News
ExxonMobil launches new loyalty program
ExxonMobil has launched Exxon Mobil Rewards+™, a new loyalty program that will enable customers to earn and redeem points on fuel, car washes and convenience store purchases at participating Exxon and Mobil stations across the United States. The Exxon Mobil Rewards+ program is unique because it includes convenience store purchases, further enhancing customers’ benefits and experiences beyond the offerings of competing programs.
“Exxon Mobil Rewards+ is designed to be flexible to meet the evolving needs and expectations of our customers,” said Eric Carmichael, fuels marketing manager, ExxonMobil Fuels & Lubricants Company. “By managing our own proprietary loyalty program, we have the ability to make enhancements and add partners as we continue to grow the program.”
Exxon and Mobil customers who participated in the previous Plenti program and meet the eligibility criteria will receive a new Exxon Mobil Rewards+ card in the mail. Unused Plenti points will be matched by the new program after registration.
To be eligible, Exxon and Mobil customers must be fully enrolled Plenti members who have not opted out of data sharing with partners and enrolled in Plenti through Exxon or Mobil or shopped at an Exxon or Mobil branded station between June 2017 and July 2018.
In addition to earning 100 bonus points for registering their new Exxon Mobil Rewards+ cards, program members will receive additional savings for the first 30 days by earning 15 points per gallon. This special promotion will end on 31 December 2018. After the first 30 days, members will earn three points per gallon on fuel and two points for every dollar they spend on convenience store items and car washes. Members will continue to receive special bonus point offers throughout the year. Every 100 points earned translates to one dollar in savings that members may redeem at participating Exxon and Mobil stations.
ExxonMobil has also integrated its popular Speedpass+ app with the new loyalty program. Speedpass+ customers can continue to pay for fuel and manage their rewards from their mobile device.