Japanese automakers Toyota and Nissan are addressing their recovery from Japan’s earthquake and tsunami with very different marketing and sales strategies. Nissan is aggressively seeking out sales in emerging markets while Toyota has rolled out a marketing plan focusing on customer satisfaction. Nissan wants to expand its presence in the international market, projecting that sales will reach more than seven million vehicles by March 2017. The company will have to increase production by 500,000 units annually to reach its goal. International markets such as China, Russia and Brazil are the primary targets of Nissan’s international growth strategy. Toyota, on the other hand, is moving away from aggressive sales targets. Instead, it is focusing on keeping its customers happy by providing quality goods at low prices. ”This sounds modest but Toyota has already built a global business network so it is more important for the company to hold on to its existing customers rather than initiating an aggressive marketing offensive,” said an industry analyst. ”That’s the way to preserve the clout of the leading company.” (August 18, 2011)