Olivier Keiser

Asia is the fastest growing region for fuel and lubricant additives. Global players require little encouragement to expand their businesses to target this high growth market. Availability of cheap labour, accessibility of feedstocks and growing customer demand are major attractions for manufacturers in the region and demand and production is continually shifting from North America, […]

The decision to enter a new industry is always a balancing act between evaluating the potential for growth alongside the undeniable risk of stretching beyond a business’ existing scope of expertise.