Paris, August 27, 2019 – ELF, a brand of Total, is proud to become an official sponsor of The Distinguished Gentleman’s Ride (The DGR), which annually brings together more than 125,000 “Gentlefolk” on classic and vintage-styled motorcycles, riding in 700 cities in over 100 countries across the globe. On September 29, 2019, The Distinguished Gentleman’s Ride will again raise funds for, and awareness of, prostate cancer and men’s mental health in support of official charity partner, the Movember Foundation.
Founded in 2012 by Mark Hawwa in Sydney, Australia, The Distinguished Gentleman’s Ride has raised over US$18.5 million for men’s health to date and has the goal of raising a further US$7 million for the cause in 2019.
All types of classic and vintage motorcycles may enter The Distinguished Gentleman’s Ride 2019, including the Café Racer, Brat Styled, Chopper, Scrambler and Classic Scooter. For riders, the dress code is “dashing and dapper.”
Committed to meeting the needs of all motorcycle riders, ELF is an iconic brand with a legendary history, and stands out for bringing passion and emotion to riders’ daily life. With this philosophy in mind, ELF showcases an exclusive range of lubricants specially formulated for motorcycles and scooters: ELF MOTO.
With an unparalleled heritage, ELF Lubricants shares your passion for motorcycles and provides every rider with confidence and an enhanced road riding experience.
“With our new range of ELF lubricants, we support everything that promotes our values and the quality of our products,” said Mathieu Soulas, Vice President, Lubricants. “The Distinguished Gentleman’s Ride is a high-profile event that attracts tens of thousands of engaged riders. For us, it’s an excellent opportunity to be close to our customers through an event that celebrates enthusiasm for riding and the love of motorcycles.”
“We are particularly delighted and proud that a brand like ELF will be our partner for The Distinguished Gentleman’s Ride 2019,” commented Mark Hawwa, DGR founder. “Our Ride, which will attract 125,000 participants across 700 cities worldwide this year, isn’t just a day to celebrate freedom and fun. It also represents a deep commitment to supporting people. We would like to extend our sincere thanks to ELF for being by our side during this unique event, which has achieved an incredible level of participation in just seven years.”
About The Distinguished Gentleman’s Ride
Founded in 2012 by Mark Hawwa in Sydney, Australia, the event has raised over US$18.5 million for men’s health, with a goal of raising a further US$7 million for the cause in 2019. The Distinguished Gentleman’s Ride is the largest motorcycle charity event in the world. On the last Sunday of September each year, classic and vintage-styled motorcyclists around the world don their finest attire and unite for men’s health. The event raises funds and awareness of prostate cancer and men’s mental health in over 700 cities across 110 countries in support of official charity partner the Movember Foundation.
About Total Lubrifiants
Total Lubrifiants is a leading global manufacturer and marketer of engine oils and lubricants. It has 41 production plants worldwide and more than 5,800 employees in 150 countries. Total Lubrifiants offers innovative, efficient and environmentally responsible products and services developed by more than 130 researchers at its R&D center. Total Lubrifiants is a partner of choice for the automotive, industrial and marine markets.
About the Marketing & Services Division of Total
The Marketing & Services Division of Total develops and markets products primarily derived from crude oil, along with all of the associated services. Its 31,000 employees are present in 109 countries and its product and service offerings are sold in 150 countries. Every day, Total Marketing & Services serves more than 8 million customers in its network of over 14,000 service stations in 62 countries. As the world’s fourth-largest distributor of lubricants and the leading distributor of petroleum products in Africa, Total Marketing & Services operates 50 production sites worldwide, where it manufactures the lubricants, bitumen, additives, special fuels and fluids that sustain its growth.
Total is a major energy player that produces and markets fuels, natural gas and low-carbon electricity. Our 100,000 employees are committed to better energy that is safer, more affordable, cleaner and accessible to as many people as possible. Active in more than 130 countries, our ambition is to become the responsible energy major.