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Alexander Duckhams partners with Moove Pro-Brands in Europe

Alexander Duckhams partners with Moove Pro-Brands in Europe
Photo courtesy of Moove Pro Brands

Moove Pro-Brands has been appointed by Alexander Duckhams Limited as the exclusive manufacturer and marketer of Duckhams lubricants, across Europe.

Founded in 1899, Duckhams has been a leading lubricants technology brand throughout much of Europe for most of the 20th and 21st centuries, with a significant brand presence in many forms of motorsport. 

โ€œThe team at Duckhams is extremely excited in partnering with Moove Pro-Brands, having carefully evaluated several companies Moove Pro-Brands stood out in terms of professionalism, enthusiasm and commitment for Duckhams: together, we hope to achieve the leading position in Europe in automotive lubricants,โ€ said Jabir Sheth, Duckhams chairperson.

โ€œWeโ€™re thrilled to have been trusted to re-launch and re-invigorate the iconic Duckhams brand across Europe. In spite of a brief market absence, our data shows time and again that Duckhams is still one of the most recognised lubricants brands amongst automotive consumers and trade professionals alike,โ€ said Mike Bewsey, Moove Pro-Brands spokesperson.

โ€œWith a newly developed range of OE approved oils โ€“ offering coverage of the latest vehicles, a striking new brand image and packaging both reminiscent of the traditional identity andappealing to modern consumers alike, the Duckhams brand story is as much about the future as it is a rich and colourful past,โ€ said Bewsey.

โ€œFor Duckhams, Moove Pro-Brands is the perfect partner with outstanding lubricant technology and marketing expertise. We hope to deliver outstanding quality and service to our customers and help them grow their business,โ€ said Sheth.