The Electric Vehicle (EV) manufacturers in India are adopting the strategy of collaborating with utility companies in order to provide charging solutions to their customers. In line with this approach, Jaguar Land Rover (JLR) has recently entered into a partnership with Tata Power to set up and provide EV charging solutions at 27 outlets of JLR and at customers’ residence in India, says GlobalData, a leading data and analytics company.
Harminder Singh, Director of Power at GlobalData, comments: “Jaguar’s first electric vehicle, Jaguar I-Pace is expected to be launched in India later this year. In the absence of a charging station infrastructure, it is imperative for the companies to provide the infrastructure at the customers’ homes or offices in order to create the demand for this segment, which is too nascent.”
The same strategy has been witnessed earlier with MG Motor partnering with Finland-based utility Fortum to install fast charging stations in various cities in India. The company also has other partnerships, one of which is with Delta Electronics for installing charging points at its showrooms and workshops as well as private vehicle parking locations such as homes and offices.
Another partner, eChargeBays is providing assistance to customers for setting up charging stations at their homes. These initiatives will help the company to be an early mover in the electric vehicles market in India, with its recently launched SUV named the ZS.
Singh concludes: “Unlike in European countries, where the public charging station network is growing at a fast pace, it is still in its infancy in India. Though the central and various state governments have announced EV policies, the sector is yet to take off in the right direction.
“EV companies should become stakeholders themselves in the process and partner with the right companies to set up the infrastructure and increase the adoption of EVs. This initial investment is sure to pay dividends in the long-term when more widespread adoption of EVs starts.”