Infinity Lube earns recognition from USDA BioPreferred® Program
The Fuel Ox, based in Asbury, New Jersey, U.S.A., announced today that it has earned the U.S. Department of Agriculture (USDA) Certified Biobased Product Label for Fuel Ox® Infinity Lube™ Super Spray and Fuel Ox® Infinity Lube™ Liquid Friction Eliminator.
Fuel Ox’s full line of Infinity Lube products is 100% plant-based and eco-friendly and helps to improve sustainability by as much as ten times, the company claims. Unlike traditional lubricants that use coatings, fillers or other toxic paraffins, Infinity Lube is free of chlorine and other heavy metals and is completely toxin-free.
Both Infinity Lube products can now display a unique USDA label that highlights its percentage of biobased content. The Liquid Friction Eliminator’s label will indicate that the product is certified 95% biobased, and the Super Spray is certified 92% biobased. Third-party verification for a product’s biobased content is administered through the USDA BioPreferred® Program, which strives to increase the development, purchase, and use of biobased products.
The USDA Certified Biobased Product Label displays a product’s biobased content, which is the portion of a product that comes from a renewable source, such as plant, animal, marine, or forestry feedstocks. Utilizing renewable biobased materials displaces the need for non-renewable petroleum-based chemicals.
“We are very proud to display the USDA Certified Biobased Product Label on our Infinity Lube products,” said Grant Taylor, vice president of Additives and Lubricants for Fuel Ox. “We’ve long been known for offering the only 100% plant-based lubricant on the market, and this recognition will help drive that message home for our customers.”
“We applaud The Fuel Ox for earning the USDA Certified Biobased Product Label,” said Vernell Thompson, USDA BioPreferred Program. “The label is intended to help spur economic development, create new jobs, and provide new markets for farm commodities. But the label also makes it easier for consumers and federal buyers to locate biobased products and consider planet-friendlier options during purchase decisions. By having their products become USDA Certified Biobased, Industrial Sustainability Group, Inc. dba Fuel Ox joins an expanding list of businesses combatting inaccurate marketing claims and the practice of greenwashing, while also contributing to a thriving bioeconomy that decreases our reliance on petroleum.”
In the latest Economic Impact Report released by USDA, the biobased products industry supported 4.6 million American jobs; contributed $470 billion to the U.S. economy and generated 2.79 jobs in other sectors of the economy for every biobased job. Biobased products also have a substantial environmental impact, displacing about 9.4 million barrels of oil a year, with the potential to reduce greenhouse gas emissions by an estimated 12.7 million metric tons of CO2 equivalents per year.