October 23, 2020

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Lubrication Specialties taps Cawley as VP of global sales

Lubrication Specialties Inc. (LSI), manufacturer of Hot Shot’s Secret™ brand of performance additives and oils and custom lubricant solutions provider for industrial clients, announced the appointment of Todd Cawley as the company’s first vice president of global sales. The position was filled in June in response to the unprecedented growth LSI has encountered in multiple markets in the U.S.A. and the potential to capture market share of the lubricant and additive market abroad. Lubrication Specialties is based in Mt. Gilead, Ohio.

Cawley, with an extensive sales background in chemicals, fuel and lubricant additives and with in-depth technical knowledge of refining, alternative fuels and nanotechnology, was selected to develop the global sales strategy for the company’s Lubrication Specialties Inc. brand of oil and fuel additives to large commercial oil blenders and for private label. The market focus will be additives for racing oils, engine oils and industrial oils. For the diesel additive market the focus will be on large trucking fleets, mines and fuel jobbers around the world.

Cawley worked for almost 20 years at Sinclair Oil Company, where he was responsible for the development of new fuel and lubricant products and markets. Sinclair Oil is a family-owned, vertically-integrated oil company, involved in all aspects of the oil industry, from oil and gas exploration to motor fuel distribution. Based in Salt Lake City, Utah, U.S.A., Sinclair Oil has two refineries in Wyoming, and more than 1,500-branded Sinclair stations in 29 U.S. states.

Previous to Sinclair Oil, Cawley worked at American Refining Group, Inc. as director of sales, global business development and blended lubes manager. There he oversaw all sales and marketing for the base oil refinery and packaging plant based in Bradford, Pennsylvania, U.S.A.. Prior to this, he worked as vice president of global sales and marketing for Nanotech Industrial Solutions in Avenel, New Jersey, U.S.A., where he headed all sales and marketing of nanotechnology for additives for end users of oils, lubricants, greases and metal working fluids including private label customers.

Lubrication Specialties Inc. President Brett Tennar, says, “It was Todd’s decades long experience and proven sales track record with lubricants, especially in regard to the use of nanotechnology for oils and additives, that was a key determinant in the decision for this important new position. We were also very impressed with his astute understanding of where the market is headed globally, his team spirit and enthusiasm for our products and his ability to hit the ground running with a doable strategy. We are excited to have him join our team and look forward to how he will be able to impact sales for Lubrication Specialties and our full family of brands.”

Cawley adds, “There is a wealth of opportunity for LSI on the global market, specifically as it relates to heavy industry and the benefits that only nanotechnology can solve for marine, power plants and construction. Every day will be interesting as we map together how to utilize our existing formulas and new product solutions powered by science to solve mechanical problems worldwide. Our mission is clear – to develop premier products using innovative new technology to change the lubrication industry.”

For more information about Lubrication Specialties Inc. (LSI), visit lubricationspecialties.com.

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