Mobil 1 announces expanded sponsorship of Toyota racing teams
Mobil 1 motor oil has significantly increased its long-running sponsorship of Toyota Racing Development (TRD) across an array of teams and series for the 2024 racing season and beyond.
The renewed alignment spans primary branding with Toyota’s NASCAR, NHRA, IMSA programs and more through a first-of-its-kind partnership expansion between the iconic lubricant and racing brands.
“We’ll work to showcase how the right motor oil boosts performance while celebrating our shared passion for racing,” said Mobil 1 Sponsorships Director Rob Shearer of the milestone deal.
TRD President David Wilson added: “Expanding this integral technical relationship further cements Mobil 1’s indispensability across Toyota championships won through the years.”
Racers under the Joe Gibbs, 23XI and other top Toyota Racing banners in series ranging from funny cars to late models and dirt midget championships will fly the Mobil 1 colors in 2024. It aims to continue winning partnerships, fan engagement and grassroots driver development.