GASORED service stations in Mexico to be rebranded as Total

Total has entered into an agreement with GASORED, a group of service station owners, to rebrand a network of around 250 service stations in and around Mexico City under the Total brand.

Present in Mexico since 1982, Total said it aims to capitalise on the deregulation of the country’s fuel sales and supply market to significantly expand its activities there. Total is involved in specialty chemicals and markets lubricants, additives, special fluids and related services there. Total also has interests in four exploration blocks, two of which it operates, in the Gulf of Mexico.

“We are pleased with this commercial agreement with GASORED. Strengthening our presence in Mexico, Latin America’s second-largest market for petroleum products, is in line with our strategy of enlarging our network in growth regions,” said Momar Nguer, president of Marketing & Services at Paris-based Total SA.

The first Total-branded stations will open by the end of the year, with deployment continuing in 2018 and 2019.

The Total-branded outlets will offer consumers and business customers the French integrated oil and gas company’s full line-up of fuels and lubricants, as well as a broad range of products and services.

Founded in 2004, GASORED is a network of 30 partners operating more than 250 service stations in Mexico City and the surrounding region. Led by Victor Suarez, GASORED offers premium services to customers and meets the highest safety and business ethics standards.