GS Caltex reduces plastic content in lubricant containers by 30%
South Korea’s GS Caltex is rolling out a new design for all of its Kixx one-litre (1L) lubricant product containers effective May 2023, while also updating the product lineup’s visual style.
The new packaging design reduces the amount of plastic used in each container by 30%, thereby reducing their product carbon footprint. The reduction in plastic content in the packaging also reduces the overall weight of each individual bottle by 30%.
Despite this decreased weight, the durability and stability of the new containers has actually been improved, with a refined structure that reduces impact damage and prevents collapse. On top of this, the load efficiency of containers was taken into consideration during the redesign, resulting in an even more consolidated container shape allowing for simpler loading, safer transport and more economical delivery.
The new change in design expresses the dynamism of the Kixx brand, opting for a more minimal look than previous designs and taking visual inspiration from GS Tower. Located in the business district of Yeoksam-dong in Gangnam, Seoul, this GS Caltex landmark’s distinctive structure was emphasized in the new redesign.
Kixx also used the opportunity of a visual overhaul to simplify its color scheme. By updating the existing color scheme—which currently consists of seven colors—the new, more minimal two-color range of black and silver will unify the lineup, providing a consistency that is both more readable and more characteristic.
Along with the 1L redesign, Kixx is making the same modifications to its 0.8L motorcycle oil containers, and intends to eventually expand the redesign to cover the three to six litre containers for its entire lineup. Beyond this, Kixx aims to incorporate more recycled plastic into the material of its containers in the future by using mechanical recycling (MR) processes, which use less energy and produce less CO2 than chemical recycling. Alongside the decreased quantity of plastic used in each container, these processes aim to enhance the sustainability of the production of Kixx containers.
The redesign of its lubricant packaging symbolises Kixx’s commitment to constant quality improvement and to prioritising customer value. As the new designs roll out across different container types, Kixx will continue to strive to provide its lubricant products to more consumers around the world.