Gulf Oil International announced the launch of a new partnership that comes into operation, with immediate effect, to cover distribution of Gulf lubricants in The Netherlands and Germany. The new operation is a joint venture between Gulf Oil International and FinCo.

FinCo is a relatively new, independent company that operates in the storage, trading and distribution of oil and oil-related products in Northwest Europe. Based in Dordrecht, in The Netherlands, FinCo’s principals have an extensive amount of experience in lubricants and other petroleum products and are able to use strategic investments to secure access to infrastructure linked to physical oil markets.

“Following on from the recent announcement about Gulf’s new partnerships with the world’s number one sporting brand, Manchester United, and our tie in with BMW’s manufacturer-backed team in World Superbikes, this new partnership forms another key building block in our long-term strategy for the brand and is a very exciting development for Gulf in Europe,” said Gulf Oil Vice President International, Frank Rutten. “FinCo is a dynamic organization, of the sort we have actively been seeking out, going forward and I am very much looking forward to working with them to further boost Gulf’s well-established business in the Netherlands.”

“The Gulf brand has a long and successful history in the Netherlands and FinCo is delighted to now be able to play its part in continuing this success,” said FinCo Director, Peter Nohlmans. “We have some ambitious plans and, together with Gulf Oil International, have no doubts that our joint entity will be able to take Gulf on from here and secure an even brighter future for the brand and its products in the Netherlands and in Germany.”