Gulf Oil Lubricants India Limited, a Hinduja Group Company, has re-launched its flagship 2-wheeler engine oil Gulf Pride 4T Plus in a trendy, new pack in Tamil Nadu.
The new pack was launched by the Chennai Super Kings team in grand style. MS Dhoni, also Gulf Oil’s brand ambassador, unveiled the new pack to an audience of 300 retailers from the two-wheeler aftermarket.
Gulf Oil, a team partner of the Chennai Super Kings, plans to use this association to strengthen its position in the fast-growing two-wheeler market of South India, especially in Tamil Nadu.
“The vibrant new packaging exemplifies Gulf Oil’s unwavering focus to provide high-quality customer experience through its quality products and their consumer value propositions. This launch highlights our commitment to Tamil Nadu, one of the most dynamic auto markets in the country and also a key market for the company”, said Ravi Chawla, managing director of Gulf Oil Lubricants India Limited.
The Gulf Pride 4T Plus exceeds the performance requirements of JASO MA2 and Valve Train Wear requirements of API SM.
Gulf Pride 4T Plus range in its new pack will be available in three different viscosity grades: SAE 10W-30, SAE 20W-40 and SAE 20W-50.