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Gulf Oil Middle East launches new product portfolio

Gulf Oil Middle East launches new product portfolio
Photo courtesy of McLaren

Gulf Oil Middle East announced a new product portfolio designed to deliver a consistent customer value proposition globally. The new product range is based on Gulf’s breakthrough ThermoShield and Wear-Guard technologies, designed for modern cars that require performance and protection in today’s driving conditions.

The new product portfolio was launched in the United Arab Emirates (UAE) at an event held for dealers in Dubai on August 13. The event featured a display of the McLaren 720S Spider alongside a life-size Gulf Formula Elite oil can.

Gulf’s comprehensive product portfolio covers a complete range of lubricants used in automotive, industrial and marine applications. The new automotive product range has a consistent look and feel across all markets to ensure instant recognition and ease of navigation. The product labels highlight the technology and benefits of each product, offering a clearer and more defined product promise.

With superior efficiency, modern car engines are now more compact, powerful and efficient. They work under high temperatures and stressful conditions, which can lead to premature wear, deposit build-up and oil deterioration. Gulf Formula and Gulf Formula Elite are made with ThermoShield technology, which ensures enhanced wear defense, helping to keep the engine running at peak performance longer. Gulf Formula Elite is the first fill-lubricant in all McLaren Automotive supercars and hypercars.

The new product portfolio also includes Gulf Ultrasynth, Gulf MAX Ultra and Gulf Multi. Gulf Ultrasynth is a fully synthetic engine oil with Wear-Guard Technology that protects against harmful engine wear by coating critical engine parts with oil molecules to reduce friction for a smooth drive experience. Gulf MAX Ultra is a semi-synthetic oil with Engine Clean Technology that contains antioxidants that help delay oxidation for advanced engine durability. Gulf Multi is a mineral oil designed to reduce maintenance costs.