Gulf Petrochem announced a new corporate identity – GP Global – reflecting the organization’s fast-growing international presence and to mark a new chapter in its growth.
The new identity creates stronger synergies across its operations and highlights the organization’s focus on the global delivery of best-in-class service. It builds on GP Global’s vision to become a global energy conglomerate that catalyzes growth by expanding into new markets, expanding its product portfolio and supporting its customers.
“Our new corporate identity is a compelling testament to the evolution and transformation of our organization from a UAE-based entity to a global player,” said Ashok Goel, chairman and founder of GP Global. “The new branding breathes fresh life into our business and highlights the opportunity areas for us to expand into even newer markets and businesses. Honouring our past and embracing the future, GP Global’s brand essence is about catalyzing mutual growth – of our organization as well as that of our stakeholders.”
“Global progress and economic development require innovative and bespoke commodity solutions. That’s why we are focused on delivering comprehensive solutions to clients who are forging the building blocks of economies around the world. Our products serve the globe wherever new infrastructure is developed, and machinery and industry spin into gear, as well as drive the logistics sector that connects countries and economies. Offering turnkey solutions for our customers, we are set apart by the synergies our various business lines unlock to create sustained commercial success.”
GP Global’s new logo represents the path made by a single, metaphorical atom – an element embedded within its structure as a circle. A warm color spectrum and use of gradients are representative of reactive levels of energy and intensity. While the brand identity has changed, all reporting lines, service delivery and current contracts stay the same.
To celebrate the new corporate identity, GP Global organized a ‘Run for Change’ event on 20 January 2018, in the UAE, Singapore, Rotterdam, The Netherlands, and Mumbai, India. With the goal of encouraging people to grow and change for better, GP Global Run for Change highlights that every individual action matters in making positive change.