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HPCL appoints Jeyakrishnan as new director of marketing

S. Jeyakrishnan has been appointed director of marketing at India’s Hindustan Petroleum Corporation Limited (HPCL), a state-owned Fortune 500 company. Jeyakrishnan takes over from Y. K. Gawali who retired on October 31, 2016.

Prior to this appointment, Jeyakrishnan was the executive director for retail at HPCL.

Jeyakrishnan, an alumni of Madras University, joined HPCL in 1981. He has a rich and varied experience spanning more than 35 years across different aspects of petroleum marketing.

During his tenure across HPCL’s various marketing business units, he undertook several pioneering customer-centric initiatives which enhanced productivity and profitability, establishing HPCL as a preferred brand, including lubricants.

Jeyakrishnan also attended the Advanced Management Program at Cambridge (UK) and the Authentic Leadership Program of the Harvard Business School and played a key role in several transformational initiatives undertaken at HPCL.

He is also on the board of M/s Hindustan Colas Private Ltd., a joint venture company of HPCL.